Editing SEO Content

Updates the title and description that search engines use to rank your pages.

SEO (Search Engine Optimisation) helps people find your website on search engines like Google. You can customise these settings for every page on your site.

Step 1: Navigate to the SEO settings

  1. Click on Sites in your top navigation bar.
  2. From the drop-down menu, select SEO.
  3. You will be taken to a new page where you can see a list of all your website's URLs on the left-hand side.

Step 2: Select the URL you want to edit

Click on the specific page URL (e.g., /about or /projects) that you want to optimise. Once clicked, the SEO fields for that page will appear on the right side of the screen.

Step 3: Update the SEO fields

  • Page Name: The internal name for the page (usually matches the link).
  • Page Title: The headline that appears in the browser tab and in search engine results.
  • Description: A short summary of what is on the page. This is what people read under the title in Google.
  • Keywords: Relevant words or phrases separated by commas (e.g., design, portfolio, engineering).

Step 4: Save and preview

Click Save. You can click Preview next to Save to see how the page looks, though SEO changes usually take some time to show up on actual search engines.

Pro Tip: Keep your Page Title catchy and your Description clear. This is the first thing people see when they find you online.

SEO and AEO

Run audits, fix SEO gaps, and make your content answerable to AI assistants.

Editing AEO Content

Makes your content directly answerable to AI assistants and answer engines.

AEO stands for Answer Engine Optimisation. AEO helps AI systems and search engines understand your content as direct answers.

Each category is associated with one of six question types: Who, What, Why, When, Where, How. Examples:

  • About answers Who.
  • Services answers What.
  • Process answers How.

Step 1: Access the AEO section

  1. Enter Edit Mode by clicking the Pencil Icon at the top right of your screen.
  2. Click on the Main Body/Content of the item you want to edit to open the Content Manager.
  3. At the top of the Content Manager, look for the tab next to Content. Click on the tab labeled AEO.

Step 2: Fill out the AEO fields

  • Who: Define the target audience (e.g., 'Middle-aged men' or 'Small business owners').
  • What: A concise summary of what this item is (keep to 150 characters or less).
  • Where: Define the geographic location (e.g., 'Mumbai' or 'Global').
  • Why: Explain the problem this item solves or why it exists.
  • How: Describe the process or how the work was done.

Step 3: Adding FAQs

  1. Click the + Add FAQ button at the bottom of the AEO page.
  2. Type the common question users might ask.
  3. Type the clear, helpful answer.
  4. Add multiple FAQs by clicking the button again.

Step 4: Save your changes

Click Save at the top right of the screen.

Pro Tip: You do not have to fill in every field. Only use the ones that provide meaningful context. Adding a few high-quality FAQs is one of the best ways to help search engines surface your content.

Weak example: 'We deliver transformative experiences.'

Strong example: 'We build custom Django systems for operational workflows and internal tools.'

The clearer your answers are, the stronger your AEO coverage becomes.

Editing AEO Roles

A master control panel for the W-question roles assigned to your content.

Eninesites automatically assigns the best AEO roles to your content. This section is your manual override -- use it if your setup was not automatically assigned or if you want to adjust the roles yourself.

Step 1: Navigate to AEO Roles

  1. Click on Sites in your top navigation bar.
  2. From the drop-down menu, select AEO Roles.
  3. This will take you to a grid view where your major site sections are listed on the left.

Step 2: Use the global switchboard

You will see a table with columns for What, Who, Why, Where, When, and How.

  • To Enable a field: Click the empty square for a specific section.
  • To Disable a field: Click a checked square to turn it off.

Step 3: Automatic saving

As you click the circles to toggle them on or off, the system saves automatically. Look for the Saved notification at the top right of the screen to confirm.

What is the purpose of AEO Roles?

AEO Roles let you tell the system which categories of information matter for each part of your site. Instead of manually turning on the Who or Where fields every time you create a new item, you set the rule once here and it applies to every item in that category.

Clarity: By using AEO Roles, you ensure you are not filling out unnecessary fields. If a section does not need a Location (Where), you can turn it off globally.

Consistency: It ensures every item in a category provides the same type of structured data.

Use individual AEO tabs to write the specific content, but use AEO Roles to decide which fields should be available for those items in the first place.